UX Strategy
Cyber Security Data Platform
When a prominent threat intelligence platform sought to evolve their digital presence, they faced a common challenge: balancing sophisticated brand aesthetics with practical business needs. Their existing website, while visually dramatic with its dark themes and complex animations, was failing to meet core business objectives. Page load times were suffering, potentially impacting both user experience and search rankings.
Industry disrupting SaaS
In an industry where innovation rarely extends beyond the wash and dry cycle, one technology company was revolutionizing the laundromat business model. Despite their groundbreaking approach to modernizing an age-old industry, their digital presence—a simple one-page website—wasn't matching their ambitions or capabilities.
US Veteran Services Organization
A pioneering digital platform connecting veterans with life-changing resources faced a critical juncture in its evolution. After successfully serving over 60,000 veterans and building a network of 240+ organizations, the platform needed to scale its impact while maintaining its deeply personal mission.
The challenge was multifaceted: transform a vital community resource into a high-performing digital ecosystem that could serve veterans more effectively while supporting sustainable growth. The existing platform, while functional, wasn't meeting its full potential in user engagement, technical performance, or operational efficiency.
