Crafting digital experiences that supercharge business growth using analytics, creativity, and user insights.

About Me

I’m Kirsten Trued, a UX Strategist who specializes in early-stage planning—research, information architecture, and wireframing. My work happens before the pixels, helping teams bring clarity and alignment to complex projects.

I came to UX by way of teaching yoga, where I learned to break down complexity, read a room, and adapt on the fly—skills I still use every day. I thrive in messy, ambiguous environments where structure and logic are missing but deeply needed.

I believe in asking smart questions early, testing ideas quickly, and building with intention. When I’m not working, you’ll probably find me traveling by train, chasing a research rabbit hole, or quietly rearranging a website in my head.

Case Studies

Cyber Security Data Platform

When a leading threat intelligence firm set out to modernize their website, they faced a familiar challenge, striking the right balance between bold design and business performance. Slow load times and poor UX were holding back growth.

Unifying UX for Behavioral Health SaaS

Led a site consolidation and redesign to align brand, boost SEO, and drive demo conversions across a fragmented digital ecosystem.

UX That Lays the Groundwork

Discovery, IA, and wireframes for a B2B learning company’s high-impact redesign.

I wear many hats.

As a versatile UX Strategist, I seamlessly blend strategy, optimization, project management, and facilitation skills to drive holistic digital experiences from conception to completion.

This makes me a uniquely valuable asset who can adapt to evolving project needs while maintaining a clear vision of user-centered success.

  • UX strategy is the art of crafting digital experiences that not only delight users but also drive business growth. By aligning user needs with business goals, a solid UX strategy can transform your digital products from mere tools into powerful assets that boost customer satisfaction, increase conversions, and give you a competitive edge.

  • Conversion Rate Optimization (CRO) is the key to unlocking your website's full revenue potential, turning more visitors into customers without increasing traffic. By systematically testing and refining your digital touchpoints, CRO can dramatically boost your bottom line, making every marketing dollar work harder and smarter for your business.

  • Project management is the backbone of successful business initiatives, ensuring complex undertakings are delivered on time, within budget, and to specification. With expert project management, you can minimize risks, maximize resources, and orchestrate seamless collaboration across teams, turning your strategic visions into tangible, measurable results.

  • Facilitation is the catalyst that transforms group potential into collective brilliance, enabling teams to navigate complex challenges and reach innovative solutions. By employing expert facilitation, you can unlock the full power of your organization's collective intelligence, leading to more engaged teams, faster decision-making, and breakthrough outcomes in your business endeavors.

Awards & Recognition

Season 14

Season 13

Season 11

Season 10

What others are saying

"We are grateful for the design team at Yes& Beacon. You stepped into chaos and really delivered. Super impressive. So many people have come up to me saying the website looks unbelievable. You knocked it out of the park."

CEO, Cybersecurity Company

"I like Kirsten a lot, she's a wonderful facilitator".

Change Manager, HR Services Organization